Senior product designer, who enjoys taking projects from problem definition to delivery.

I create impactful design solutions by:

Understanding the user journey

Analyzing the data

Balancing business goals

Nuts.com

Enhanced Visibility of Upsells in Subscription Flow Drove a 5% Increase in AOV

I redesigned the subscription management experience to address key user pain points, streamline interactions, and drive higher retention and AOV.

Nuts.com

Stronger Trust Signals and Enhanced Discovery on PDP Lower Bounce Rate by 10%

My redesign of the product detail page (PDP) enhanced navigation and simplified basket building.

RTA Cabinet Store

Enhanced PDP with Filters for Cabinet Variants Increased Sample Conversions by 43%

Redesigned the product page on RTA Cabinet Store to make browsing easier & highlight samples.

Decor Planet

Streamlined Checkout with Guest Option Increased Conversion Rate 15.98%

Simplified Decor Planet’s checkout process & addressed user’s biggest frustrations.

RTA Cabinet Store

Improved Communication on Landing Page, Boosted Customer Leads by 13.3%

I redesigned RTA Cabinet Store's “Free Kitchen Design” page to better explain the design process & timeline.